Project 4 Essay

Successful Visual Communication
I wanted this package design to be natural looking and simple not too complex. I wanted the package design and the product to be united. I also had to ne precise with choosing the font. As far as the text, I placed everything in an area of which it would be placed on an actual real life product.

Project Criteria and Visual Communication Objective
I believe my design addresses the objective by making the contents visual. I put the most important things on the face of the package and everything else on the appropriate sides. Also the objective was to make it carbon related and that’s what I did. My product is natural so I used earth tones. And last of all I recreated the box on my own.

Class participation
I believe I excelled a great deal. Due to me spending more time with the program, I and now able to work quicker. I understand the program more now and feel I have a basic knowledge of it.

Project 3 Essay

Successful visual communication
I balanced the design by putting objects of text on not just one side of the design but on both sides. The Unity of the design comes in where the picture of the earth is placed on top of the Y making it ONE. The proportion of the design varies with the Y and the earth being very large and everything else scales down in size.

Design successfully addresses all Project criteria and visual communication objective
Sustainability, I used the picture of the earth and combined it with the text in the name to communicate that the National Youth Organization is aiming at making the youth more aware of how important it is to take care of our planet so they can make wise decisions for our natural resources in the future.

Class Participation
For this project I’ve been spending more and more time in open lab experimenting and playing with Photoshop getting to know more about how to use and apply the tools.

Project 4 Revised Package Design

Package design (sample)

package designs and concepts

Project 3 Poster design

poster designs thumbnails and rough

Project 2 Finished Stamp Design

more stamp design thumbnails

stamp design thumbnails

stamp design (lightened)

custom stamp design

custom stamp design (rough)

Stamp designs samples

Hoover Dam and Mount Rushmore
Informational Elements (Hoover Dam)
· The Dam
· $16.50
· USA
· Hoover Dam
· 1931
· To remember President Herbert C Hoover
Design Elements
· Horizontal rectangle
· Purple, Browns, White, and Yellow ( the different tones of white create a motion to the water and the shades on the rocks create a shadowy affect)
· Nature
· The border around the picture is straight and the border around the entire stamp is rigid like normal stamps
· ?
· Horizontal text
· The background is the least noticeable, the river is secondary FP, and the rocks on each side appear to stand out the most to me.
· The two rocks are positioned on each side, the Dam is positioned at bottom center and slightly goes to the right, denomination and origin are top right corner, and the name of the landmark is located at bottom center
· ?
· Symmetrical
· The stamp has depth to it and appears to be 3 D, (by the different textures and tones )
· The positive and the negative space communicates because of how they appear together in one object

Informational Elements (Mount Rushmore)
· The presidents
· $4.50
· USA
· Mount Rushmore
· 1927-1941
· 2008
· The four presidents faces were sculpted into the side of Mount Rushmore to represent what they symbolize in American history.
Design Elements
· Horizontal rectangle
· Brown, Blue, Yellow, and Black ( the different tones of brown on the presidents relate to the actual color of stone mountains and the colors in the surrounding setting is natural)
· Sculpture
· The border around the picture is straight and the border around the entire stamp is rigid
· ?
· Horizontal text
· The least noticeable is the background setting, the focal point is the actual sculpture
· The central image is positioned in the center but has more the larger object to the left, the denomination and origin are top right corner, and the name of the landmark is located at the bottom center
· ?
· Asymmetrical
· 3 D, (by the different textures, tones, and line direction)
· There is not a lot of negative space

Tybee Lighthouse
Informational Elements:
· Lighthouse
· 37 cents
· USA
· Tybee Lighthouse
· Originally built in 1773, then rebuilt in 1867
· June 2003
Design Elements:
· Vertical rectangle
· White, Black, Green, and Orange ( the colors are soft in the sky to create a more natural look and the actual lighthouse colors are simple)
· Lighthouse
· The edges are rigid like a normal postage stamp
· ?
· The typography is horizontal (normal fonts)
· The focal point is the lighthouse, secondary FP is the sky, and then the trees, and then everything else.
· The lighthouse is positioned directly in the center, the denomination and origin is positioned in the upper right corner
· Symmetrical
· 3 dimensional, there appears to be space between most of the objects on the stamp
· ?

USPS in Endicott, NY (Local Historic Landmark)

Project 1 final ( assymetrical)

project 1 final (Symmetrical)

My symmetrical design was pretty easy to create once I started it. I tried to keep things simple with repetition. I repeated the same shape to create sort of a mirror image. There is no focal point which is something that I always feel is most important but in this case I wanted it to have strong rhythm but also be light on the eye. I also wanted equal balance. My asymmetrical design was the one that i had the trouble with. First and foremost, I wanted to have a focal point, someplace for the eye to start. I wanted to begin directly in the middle but that would be too original and would not comply with the rule of thirds. Proportion had to be considered when doing this and I didn’t want to leave too much negative space. Considering that I used different shapes and sizes and put them in different places they still needed to communicate with each other to form unity so I made some shapes touching so there would be some type of relationship. I didn’t want to have too much relationship to the point that where they just looked like just one single shape so I changed the scale on the united shapes

When i created my thumbnails and my designs my objective for my audience was to communicate with them and to get them to understand the design. One way I did that is by using a lot of typography. Typography is a great form of visual communication. If the audience doesn’t fully understand the design, the text will definitely help. Another form that I used is shapes, all types of shapes with different textures and different sizes. These are some of the design elements that were considered in the visual communication process.

As far as class participation, I believe that I and excelling in it because I ask questions when I don’t understand something. I am coming into this course as a complete beginner so a lot of things are difficult for me to comprehend. I am not afraid to speak up and participate, I am not ashamed when I am wrong, and I have no problem sharing my work with my fellow classmates. I am very interested in this course and I wouldn’t be satisfied with myself until I at least have a general understanding of it so I definitely try to stay involved.

Symmetrical Thumbnails

Asymmetrical Thumbnails